Soft. Hydrated. Unstoppable.Dry, brittle beard hair meets its match. MY Hydration Conditioner (Leave In) by Evan Alexander Grooming is a rich, deeply nourishing leave-in conditioner formulated specifically for the coarse, curly textures of Black men's beards. Just a small amount transforms a rough, unruly beard into something touchably soft, manageable,...
The Last Beard Oil You'll Ever NeedYou've tried the rest — now experience the difference. MY Serum Beard Oil by Evan Alexander Grooming is a premium, all-natural beard serum crafted specifically for Black men who demand more from their grooming routine. From the first drop, you'll feel the rich, lightweight...
The Deep Conditioning Treatment Your Beard Has Been Waiting For.Some beards need more than a leave-in. MY Beard Conditioner by Evan Alexander Grooming is a rich, deeply penetrating rinse-out conditioner formulated specifically for Black men with coarse, thick, or heavily textured beard hair. It's the kind of treatment that transforms...
Shape It. Seal It. Own It.A great beard doesn't just happen — it's built with the right tools. MY Balm by Evan Alexander Grooming is a premium beard balm crafted for Black men who want a beard that looks intentional, feels incredible, and stays moisturized all day long. Rich yet...
Our 100% red sandalwood beard picks are great for detangling your beard and reducing split ends. Handcrafted to be strong and get the job done, all while being beautifully designed and finished to the highest standards.
Clean Beard. Fresh Start. Every Day.Your beard deserves better than regular shampoo. MY Wash is a premium beard wash and conditioner by Evan Alexander Grooming, formulated specifically for the unique texture and needs of Black men's beards. Rich, lathering, and deeply nourishing — it cleanses every strand from root to...
Maintain the healthiest, most attractive beard possible. Our five-part beard care routine is for men who really want to up their beard care game. Cleans, condition, hydrate, protect, and style your beard with the best, in a convenient kit.
Clear Skin Starts Here.Your beard game is on point — now it's time your skin matched. MY Face Scrub by Evan Alexander Grooming is a premium exfoliating face scrub formulated specifically for Black men's skin. Rich, gritty, and deeply cleansing, it buffs away dead skin cells, unclogs pores, and reveals...
Your Complete AM & PM Beard Routine. Done.The best beards aren't built by chance — they're built by consistency. The MY Morning & Night Beard Kit by Evan Alexander Grooming gives you everything you need to establish a powerful twice-daily beard care routine that keeps your beard clean, hydrated, shaped,...
Our 100% red sandalwood beard combs are great for detangling your beard and reducing split ends. Handcrafted to be strong and get the job done, all while being beautifully designed and finished to the highest standards.
Grow Your Beard From the Inside OutGreat beard care starts before you ever touch a product. MY Growth Vitamins by Evan Alexander Grooming are a premium daily supplement formulated specifically to support stronger, fuller, faster beard growth from within. Because no matter how good your topical routine is, your beard...
Your beard basics are covered with 3 easy steps to achieve the ultimate groomed beard. Specifically curated with the essentials for men beginning their beard journey or starting over again.
This kit contains the essential collection of tools you need to keep your beard conditioned and moisturized, so it can grow and not break. With one convenient kit, you are on your way to the silkiest, strongest beard you never thought you could grow.
Grow It. Pick It. Perfect It.For the man with a fuller, thicker beard who needs more than a comb — the MY Growth Beard Kit with Sandalwood Pick by Evan Alexander Grooming is your complete beard growth and styling system. Built specifically for Black men with coarser, denser beard textures,...
Soft Beard System is built for dry, rough beards that need more softness, moisture, and control. This 3-step routine includes MY Beard Conditioner, MY Hydration, and your choice of MY Beard Oil or MY Balm to help improve softness, moisture retention, manageability, and overall beard appearance.
Built for the man with more beard to manage. The No. 9 is larger by design, with more space between each tooth so it moves through thick, full hair without snagging or pulling. Hand-carved from 100% green sandalwood, anti-static, heat-safe, and weighted to work with your hand, not against it.
Activate Your Best Beard YetSome beards just need the right system to unlock their full potential. The MY Beard Activation Kit by Evan Alexander Grooming brings together our most powerful beard care essentials into one complete routine — designed specifically for Black men who are serious about growing, strengthening, and...
Spring Beard Reset Kit helps soften, hydrate, and bring control back to dry, rough, brittle beard. This 4-step beard routine includes MY Beard Conditioner, MY Hydration, MY Beard Oil, and a Wooden Beard Comb or Pick. Expect a healthier look, improved manageability, and a finish that commands confidence.
