Experience the transformative power of our Aloe Collection. Discover nature's secret for nourished, hydrated, and radiant skin & hair. Elevate your self-care routine with our premium skin and haircare grooming essentials for men. Unleash the magic of aloe and embrace your natural glow.
Soft. Hydrated. Unstoppable.Dry, brittle beard hair meets its match. MY Hydration Conditioner (Leave In) by Evan Alexander Grooming is a rich, deeply nourishing leave-in conditioner formulated specifically for the coarse, curly textures of Black men's beards. Just a small amount transforms a rough, unruly beard into something touchably soft, manageable,...
The Deep Conditioning Treatment Your Beard Has Been Waiting For.Some beards need more than a leave-in. MY Beard Conditioner by Evan Alexander Grooming is a rich, deeply penetrating rinse-out conditioner formulated specifically for Black men with coarse, thick, or heavily textured beard hair. It's the kind of treatment that transforms...
Maintain the healthiest, most attractive beard possible. Our five-part beard care routine is for men who really want to up their beard care game. Cleans, condition, hydrate, protect, and style your beard with the best, in a convenient kit.
The Complete System to Restore Your Hair to Its Best.If your hair has been through it — breakage, dryness, thinning, or damage from heat and chemicals — the MY Hair Repair System by Evan Alexander Grooming is exactly what it needs. This is a complete, step-by-step hair restoration routine built...
Clear Skin Starts Here.Your beard game is on point — now it's time your skin matched. MY Face Scrub by Evan Alexander Grooming is a premium exfoliating face scrub formulated specifically for Black men's skin. Rich, gritty, and deeply cleansing, it buffs away dead skin cells, unclogs pores, and reveals...
Your Complete AM & PM Beard Routine. Done.The best beards aren't built by chance — they're built by consistency. The MY Morning & Night Beard Kit by Evan Alexander Grooming gives you everything you need to establish a powerful twice-daily beard care routine that keeps your beard clean, hydrated, shaped,...
Your beard basics are covered with 3 easy steps to achieve the ultimate groomed beard. Specifically curated with the essentials for men beginning their beard journey or starting over again.
This kit contains the essential collection of tools you need to keep your beard conditioned and moisturized, so it can grow and not break. With one convenient kit, you are on your way to the silkiest, strongest beard you never thought you could grow.
Everything You Need to Start Repairing Your Hair Today.You don't need a full system to start seeing results. The MY Hair Repair Kit by Evan Alexander Grooming is a streamlined, powerful hair repair starter set built specifically for Black men who are ready to address breakage, dryness, and damage —...
Soft, Moisturized Hair Starts in the Shower.Washing your hair is only half the equation. MY Conditioner by Evan Alexander Grooming is a rich, deeply nourishing rinse-out conditioner formulated specifically for Black men's hair textures — from tight coils and waves to locs and natural hair. Every wash leaves your hair...
MY Face Hydrator uses safe, all-natural ingredients, clinically proven to accelerate cell turnover and defy the effects of aging. Fragrance-free and non-greasy, you can use daily for results that make your skin look better and make your skin healthier.
A Clean Scalp Is the Foundation of Healthy Hair.Great hair starts at the root — literally. MY Shampoo by Evan Alexander Grooming is a premium, sulfate-free hair shampoo formulated specifically for Black men's hair and scalp. Whether you're rocking a fade, locs, waves, or natural hair, MY Shampoo delivers a...
Grow It. Pick It. Perfect It.For the man with a fuller, thicker beard who needs more than a comb — the MY Growth Beard Kit with Sandalwood Pick by Evan Alexander Grooming is your complete beard growth and styling system. Built specifically for Black men with coarser, denser beard textures,...
This three-product kit contains MY Face Scrub, MY Face Cleanser, and MY Face Hydrator. These products, paired with a simple daily routine, are the foolproof formula for your freshest face.
Goodbye thinning, hello growth! This 5-part kit has everything you need to grow healthy, vibrant hair. Our nourishing shampoo & conditioner uses naturally-derived ingredients to target common scalp issues hindering healthy hair growth. Finish off your routine with a solution formulated to support blood flow to the scalp and activate...
Activate Your Best Beard YetSome beards just need the right system to unlock their full potential. The MY Beard Activation Kit by Evan Alexander Grooming brings together our most powerful beard care essentials into one complete routine — designed specifically for Black men who are serious about growing, strengthening, and...
Spring Beard Reset Kit helps soften, hydrate, and bring control back to dry, rough, brittle beard. This 4-step beard routine includes MY Beard Conditioner, MY Hydration, MY Beard Oil, and a Wooden Beard Comb or Pick. Expect a healthier look, improved manageability, and a finish that commands confidence.
