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Your beard basics are covered with 3 easy steps to achieve the ultimate groomed beard. Specifically curated with the essentials for men beginning their beard journey or starting over again.

Soft. Hydrated. Unstoppable.Dry, brittle beard hair meets its match. MY Hydration Conditioner (Leave In) by Evan Alexander Grooming is a rich, deeply nourishing leave-in conditioner formulated specifically for the coarse, curly textures of Black men's beards. Just a small amount...

Shape It. Seal It. Own It.A great beard doesn't just happen — it's built with the right tools. MY Balm by Evan Alexander Grooming is a premium beard balm crafted for Black men who want a beard that looks intentional,...

The Last Beard Oil You'll Ever NeedYou've tried the rest — now experience the difference. MY Serum Beard Oil by Evan Alexander Grooming is a premium, all-natural beard serum crafted specifically for Black men who demand more from their grooming...

Clean Beard. Fresh Start. Every Day.Your beard deserves better than regular shampoo. MY Wash is a premium beard wash and conditioner by Evan Alexander Grooming, formulated specifically for the unique texture and needs of Black men's beards. Rich, lathering, and...

Everything You Need to Start Repairing Your Hair Today.You don't need a full system to start seeing results. The MY Hair Repair Kit by Evan Alexander Grooming is a streamlined, powerful hair repair starter set built specifically for Black men...

Clear Skin Starts Here.Your beard game is on point — now it's time your skin matched. MY Face Scrub by Evan Alexander Grooming is a premium exfoliating face scrub formulated specifically for Black men's skin. Rich, gritty, and deeply cleansing,...

The Complete System to Restore Your Hair to Its Best.If your hair has been through it — breakage, dryness, thinning, or damage from heat and chemicals — the MY Hair Repair System by Evan Alexander Grooming is exactly what it...

Increase the overall quality of your hair and boost new growth with all-natural passion fruit-flavored gummies. Elevate your grooming game and naturally transform your hair growth journey from thin to full from within.

Repair. Restore. Reclaim Your Hair.Damaged hair doesn't have to be permanent. MY Hair Repair Serum by Evan Alexander Grooming is a concentrated, fast-absorbing treatment serum formulated specifically to reverse the signs of hair damage in Black men — from breakage...

A Clean Scalp Is the Foundation of Healthy Hair.Great hair starts at the root — literally. MY Shampoo by Evan Alexander Grooming is a premium, sulfate-free hair shampoo formulated specifically for Black men's hair and scalp. Whether you're rocking a...

Soft, Moisturized Hair Starts in the Shower.Washing your hair is only half the equation. MY Conditioner by Evan Alexander Grooming is a rich, deeply nourishing rinse-out conditioner formulated specifically for Black men's hair textures — from tight coils and waves...

Grow Your Beard From the Inside OutGreat beard care starts before you ever touch a product. MY Growth Vitamins by Evan Alexander Grooming are a premium daily supplement formulated specifically to support stronger, fuller, faster beard growth from within. Because...

Achieve your beard goals when you use our top-quality, medical-grade derma roller. Your beard won't just look fuller; it will look unstoppable!

The Deep Conditioning Treatment Your Beard Has Been Waiting For.Some beards need more than a leave-in. MY Beard Conditioner by Evan Alexander Grooming is a rich, deeply penetrating rinse-out conditioner formulated specifically for Black men with coarse, thick, or heavily...

Our 100% red sandalwood beard picks are great for detangling your beard and reducing split ends. Handcrafted to be strong and get the job done, all while being beautifully designed and finished to the highest standards.

MY Face Hydrator uses safe, all-natural ingredients, clinically proven to accelerate cell turnover and defy the effects of aging. Fragrance-free and non-greasy, you can use daily for results that make your skin look better and make your skin healthier.

Our 100% red sandalwood beard combs are great for detangling your beard and reducing split ends. Handcrafted to be strong and get the job done, all while being beautifully designed and finished to the highest standards.

Activate Your Best Beard YetSome beards just need the right system to unlock their full potential. The MY Beard Activation Kit by Evan Alexander Grooming brings together our most powerful beard care essentials into one complete routine — designed specifically...

Double up on your hair growth journey with the help of the MY Hair Repair Serum and your choice of the MY Growth Vitamins or MY Growth Gummies. My Hair Repair Serum is a lightweight all-natural herbal hair oil solution...

Spring Beard Reset Kit helps soften, hydrate, and bring control back to dry, rough, brittle beard. This 4-step beard routine includes MY Beard Conditioner, MY Hydration, MY Beard Oil, and a Wooden Beard Comb or Pick. Expect a healthier look,...

Built for the man with more beard to manage. The No. 9 is larger by design, with more space between each tooth so it moves through thick, full hair without snagging or pulling. Hand-carved from 100% green sandalwood, anti-static, heat-safe,...

The deep-cleaning yet rejuvenating face wash designed to unclog pores and soothe away impurities, inflammation, and acne-causing bacteria.

Soft Beard System is built for dry, rough beards that need more softness, moisture, and control. This 3-step routine includes MY Beard Conditioner, MY Hydration, and your choice of MY Beard Oil or MY Balm to help improve softness, moisture...

Rebuild your hairline, crown, and confidence with a clinical-style system designed for Black men. Pay once, save, and get everything you need for the full year: products, scalp tracking, and one-on-one support. What’s Included for the Year Clinical Intake &...

 (12 months total commitment, billed monthly) Rebuild your hairline, crown, and confidence with a clinical-style system designed for Black men. Each month includes products, scalp tracking, and one-on-one support to keep you on track.   What’s Included Each Month Clinical...

Give the men in your life the gift of confidence with a gift card from Evan Alexander Grooming. Available in multiple denominations.

Your Complete AM & PM Beard Routine. Done.The best beards aren't built by chance — they're built by consistency. The MY Morning & Night Beard Kit by Evan Alexander Grooming gives you everything you need to establish a powerful twice-daily...

This kit contains the essential collection of tools you need to keep your beard conditioned and moisturized, so it can grow and not break. With one convenient kit, you are on your way to the silkiest, strongest beard you never...

This three-product kit contains MY Face Scrub, MY Face Cleanser, and MY Face Hydrator. These products, paired with a simple daily routine, are the foolproof formula for your freshest face.

Grow It. Pick It. Perfect It.For the man with a fuller, thicker beard who needs more than a comb — the MY Growth Beard Kit with Sandalwood Pick by Evan Alexander Grooming is your complete beard growth and styling system....

Trichologists and other medical professionals have used micro-needling rollers to stimulate hair growth for years. Now, you can get the same benefits of micro-needling in the comfort of your home with our top-quality, medical-grade derma roller.

Maintain the healthiest, most attractive beard possible. Our five-part beard care routine is for men who really want to up their beard care game. Cleans, condition, hydrate, protect, and style your beard with the best, in a convenient kit.

Goodbye thinning, hello growth! This 5-part kit has everything you need to grow healthy, vibrant hair. Our nourishing shampoo & conditioner uses naturally-derived ingredients to target common scalp issues hindering healthy hair growth. Finish off your routine with a solution...

 A complete grooming setup for men who take pride in how they show up

For men who show up. Clean. Simple. Consistent.Beard and face care in one no-nonsense routine.

Grooming for men who don’t just clean up.  They stay kept up.  

Revitalize your body with these all-natural cherry-flavored gummies infused with the mighty ashwagandha root. This herb promotes hair growth and thyroid health with its anti-inlfammatory properties, while easing stress and anxiety to enhance your mood and sharpen your mind.

In today's fast-paced world, grooming is more than just a routine; it's an essential part of self-care for men. It plays a crucial role in boosting confidence and enhancing personal style. Whether you're preparing for a big meeting or a...