Evan Alexander Founder's

Evan Alexander was created to produce and distribute high-quality natural products for men of color.

At Evan Alexander, we know you want to look sharp and feel unstoppable. In order to do that, you need to elevate your at-home grooming game. The problem is, most products on the market aren’t designed for a diverse range of skin and hair types. We believe you deserve grooming solutions that elevate your look, improve your health, and help you operate at the highest version of yourself.

We understand products and resources for beard care, skin care, and hair loss solutions are limited for many men in our community. That's why we’ve done extensive research and testing to find the most effective ingredients for our line of rich nourishing fine grooming products. As a black-owned business that invests in educating and empowering our community, we know fine grooming isn’t just about products. We’re committed to your success.

Here's how to take your look to the next level:

  1. Join

Sign up for expert tips, support and exclusive deals. We’ll see you there. 

  1. Shop

Explore all our products from beard care, to clean and safe supplements <<link>> We have what you need.

  1. Shine

When you take ownership of your grooming journey, you show up as your most confident self.

So, shop now. And in the meantime, subscribe to Black Men's Beards on YouTube for all things fine grooming, so you can stop settling for products that aren’t made for you, and start operating at your highest level everyday.

The Grooming Den Morning Show


Our Vision

To elevate the confidence of the world.

Our Mission

We bring confidence to the world. By providing our community with innovative products knowledge and renewed sense of self worth. We believe is everything.


Beard care


Skin care

SHOP Skin care

Hair loss

SHOP Hair loss


SHOP Supplements

Bath & body

SHOP Bath & body

Oral care

SHOP Oral care



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