Our Story

Evan Alexander was created to produce and distribute high-quality natural products for men of color. At Evan Alexander, we believe healthy hair and skin begins with the utilization of quality products, created with the end users’ hair and skin type in mind i.e. (kinky, curly, straight, wavy hair etc.). Through research and data analysis we provide tools to enhance the experience of our consumers.


Products at Evan Alexander have been curated to provide the modern man a unique and tailored experience. Our product line has been designed specifically to enhance the health, quality, and appearance of men of color. Formulas were developed, not using typical “industry standards” but with scientific research and consumer feedback. We only use the finest raw materials in our products. Our formulas have been tested and blended to exacting levels to deliver a superior product. During the painstaking process of developing our products, our manufacturers have called us meticulous and unconventional; but it is our attention to detail and unwavering ethics that give our products an advantage that others emulate.


Evan Alexander differentiated ourselves from others in the industry by establishing ourselves as thought leaders and influencers in the space of Black Men’s Grooming. Our #1 priority has been and will remain, to win the trust of our consumers, by educating and informing them. We have utilized our platform to provide a plethora of research, guidance and lifestyle content to engage, and educate men across the world. Evan Alexander has become a movement for the modern man. Our clients stand out in the way they look, dress and maintain their experience.  




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